Company Performance Metrics
Paul Wilke: CEOPast Role: Splunk, Director of Public Relations
When a company decides to go down the IPO path, it’s sending a message to the outside world that they’ve arrived. To deliver that message requires a communications regimen that’s more structured and reaches a broader audience than just customers – you need to reach key stakeholders in your industry, vertical industries, potential investors and the
financial and business media that will cover you on a daily basis. This way of conducting PR isn’t limited to companies on the IPO path. Having a solid communications platform in place ensures your company’s momentum is mirrored in the media. With the advent of more media channels, a flurry of social media and the alteration of traditional media, your audience has more options than ever and they will access these options to seek out authentic stories, not over-produced spin. Crafting messaging that resonates with your core audience is their focus.
