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Upper Deck Logo
Upper Deck Growth Score
59
CB Rank
244272
Heat Score
51
Upper Deck is a sports memorabilia producer providing various lines of fan collectables based on sports and athletes from around the world.
Founded
obfuscation
Private Carlsbad, California, United States101-250 www.upperdeck.com
Sports
Overview

Upper Deck
Growth Score
59
Heat Score
51

Growth Score59
-14 pts
in past quarter
Heat Score 51
-17 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
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About Upper Deck

CB Rank
244272
Upper Deck is a sports memorabilia producer providing various lines of fan collectables based on sports and athletes from around the world.
Founded
obfuscation
Private Carlsbad, California, United States101-250 www.upperdeck.com
Sports

Key People

Details

Legal Name The Upper Deck Company, Inc.
Operating Status Active
Company Type For Profit
Founders  Richard P. McWilliam
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Growth Insight

Products & Services

Sports Trading Cards
Physical collectible cards featuring sports athletes and teams, used for collecting and trading among fans.
Sports Memorabilia
Authenticated sports-related items such as autographed gear and game-used equipment for collectors.

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Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 101-250 Employee Profiles 1 Contacts 310

Employee Profiles

News

News and Press

News•May 21, 2026
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News•Mar 4, 2026
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News•Feb 26, 2026
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News•Feb 2, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

400,327
109.23%
 in past month

IT Spend

$6.6MThis year, Upper Deck is projected to spend $6.6M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Opt In Management Logo
Opt In Management
96
Periodic Inspections Logo
Periodic Inspections
96
Unified Extensible Firmware Interface (UEFI) Logo
Unified Extensible Firmware Interface (UEFI)
96

Actively Used Products

14Upper Deck uses 14 technology products and services including Vimeo, GoDaddy Premium DNS, and  Adobe Fonts, according to G2 Stack.

Active Website Tech Count

45Upper Deck is actively using 45 technologies for its website, according to BuiltWith. These include HSTS, DNSSEC, and  nginx.

Total IP

281Upper Deck has registered 281 trademarks with the most popular class being 'Paper, cardboard and goods made from these materials', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is Upper Deck's headquarters? Upper Deck is located in Carlsbad, California, United States.Who are Upper Deck's competitors? Alternatives and possible competitors to Upper Deck may include Wizards of the Coast, The Topps Company, and  Panini America.
Who We Are
What We Do
Helpful Links
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