Company Performance Metrics
Upiq.com is a travel search aggregator that allows consumers to compare prices of flights, hotels, car rentals and vacation tours by aggregating results simultaneously from hundreds of travel search websites, then showing a side-by-side comparison of the best deals found on the web. It then redirects the visitor to the travel site with the best
rates to complete the booking.
Upiq offers its travel search services for free to the public. It does not sell airline tickets directly to end users; instead, Upiq.com can be used to find the cheapest deal for a desired flight after which users are automatically transferred to a travel booking site or to an airline website to make their booking directly. The same concept applies to their hotel and car rental searches.
Upiq generates its income through commissions from travel booking sites; this strategy allows the company to display its quoted prices without mark ups.
