33
Growth Score
pts
Heat Score
-14 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Market intelligence for enterprise via casual mobile games.
Joe Marks: Founder, Technology & Business Development Lead
Amber Brown: Founder, Product & Strategy Lead
About the Company
Upfront Analytics (UFA) delivers timely market intelligence by mining specially designed gameplay. As players play our mobile app, The Pryz Manor, we gather data on their awareness, sentiment and behaviour towards products and brands at a level of continuous engagement and scale impossible with traditional research methods. The games are engaging
and entertaining (90% of gameplay is unrelated to market-intelligence gathering) and players may win real-world prizes.
Interactive reports based on player responses are then generated to help companies effectively plan and forecast. UFA is targeting companies with major brands in competitive industries with large market-research and social-media budgets.
