Company Performance Metrics
UniSight is a Customer Data Platform and marketing automation tool built for the Thai market. It unifies customer behavioral data from online and offline touchpoints into a single profile, enabling data-driven marketing, automated engagement, and retention programs.
UniSight consolidates data from websites, social media, point-of-sale systems,
ERP, and offline channels, then applies AI analysis to build customer personas and predict behavior. Integration with LINE Official Accounts supports Rich Menu segmentation and Narrowcast messaging, and online-to-offline journey tracking connects digital engagement to in-store or dealer purchases.
Key features include marketing automation with more than 50 workflow templates across SMS, email, and LINE; real-time customer segmentation using RFM analysis and custom conditions; personalized push notifications; a Content Studio for creative and content management; AI campaign reports with actionable insights; automation performance and ROI tracking; and churn prediction scoring to identify at-risk customers.
Typical business use cases include converting anonymous visitors into customers through prospect scoring and nurture flows, increasing order value with AI-driven cross-sell and up-sell recommendations, improving retention with personalized recommendations and loyalty programs, and reducing churn with automated win-back workflows.
UniSight integrates with existing POS and ERP systems without requiring infrastructure replacement. It is ISO 27001 certified for information security and ISO 29110 certified for software engineering quality. UniSight is a product of the 1Moby group.