Company Performance Metrics
Alex Broeker: CEO & FounderPast Role: TabbedOut, CEO- Vlad Papko: Director of Engineering
UNION develops a hospitality operating system that enables bars and restaurants to manage ordering, payments, and guest engagement through an integrated digital platform. The company provides point-of-sale software, mobile ordering tools, and payment processing capabilities that allow customers to browse menus, place orders, and pay directly from
their devices without waiting. Its platform includes features such as digital menus, loyalty programs, and customer relationship management tools that help venues track guest behavior and personalize experiences. It also offers analytics and data insights that allow operators and beverage brands to understand on-premise consumption patterns and optimize product offerings.
UNION integrates front-of-house and backend operations, enabling staff to manage orders, streamline service workflows, and coordinate with kitchen or bar systems through a unified interface. The system supports high-volume environments by reducing manual processes and improving service speed across peak operating periods. The company also provides a consumer-facing mobile application that facilitates ordering, payments, and participation in rewards programs, creating a direct interaction channel between venues and guests.