Acquired by on October 6, 2010
IPO / Stock
Went Public on Aug 3, 2005 / NASDAQ:UNCA
Waltham, MA
Unica offers enterprise marketing management and cloud-based marketing solutions to companies and different industries.
Marketing Automation, Software, Lead Generation

Company Details


Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company's software consists of seven modules: Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight. The Campaign module allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points. The Marketing Operations module provides marketing operations and resource management capabilities that help marketers define, co-ordinate, monitor, control, and measure marketing program activities. The Detect module monitors high-volumes of transactional data to identify changes in behavior over time that signal a need to interact with a customer for sales or service opportunities. The Leads module enables marketers to manage the qualification, distribution, and maturation of leads between marketing activities and multiple sales channels. The NetInsight module collects, analyzes, and reports on Web site activity. The CustomerInsight module provides analytics for marketing performance management and cross-channel customer analysis through a visually intuitive interface. The PredictiveInsight module enables marketing organizations to automate the creation of predictive models to determine customer response propensities, recognize customers at risk of attrition, identify customer behaviors, analyze customer attributes and preferences, discover cross-selling opportunities, and forecast customer value. The company also provides implementation, training, consulting, maintenance, and technical support services. It offers its software through a direct sales force, as well as through alliances with marketing service providers, distributors, and systems integrators. The company was incorporated in 1992 and is headquartered in Waltham, Massachusetts.

Funding Rounds (1) - $6.75M

DateAmount / RoundValuationLead InvestorInvestors
Nov, 1999$6.75M / Venture2

Investors (2)

Venture (Lead)-
Venture (Lead)-

Acquisitions (2)

Feb 1, 2010Unknown
Jan 13, 2010$17.8M in Cash

Current Team (1)


Competitors (8)

  • Alterian offers an integrated marketing software platform that helps marketers optimize their operations and results.
  • Coremetrics provides digital marketing optimization and web analytics solutions for online marketing investments.
  • ExactTarget provides on-demand one-to-one email marketing software applications.
  • Neolane is a marketing technology provider developing automation and cross-channel campaign management software for B2B and B2C marketers.
  • Omniture is an online marketing and web analytics business unit enabling clients to manage and enhance business initiatives.
  • Oracle is a computer technology corporation developing and marketing computer hardware systems and enterprise software products.
  • TraceWorks offers Headlight, a marketing campaign management SaaS-based platform for online advertisers.
  • Webtrends is a digital marketing company providing measurement, optimization and social enterprise solutions.

Offices/Locations (1)

  • Headquarters

    170 Tracer Lane

    Reservoir Place North

    Waltham, MA 02451


Past Team (20)


Images (1)


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