appending service, providing call centres and market research agencies with clean and accurate telephone numbers for use in outbound telemarketing campaigns. As the data cleaning market matured, the company invested resources in its development team and added new processing options, ultimately creating one of the most comprehensive data cleaning services available.

In March 2001 the company re-branded as UKChanges, increasing marketing activity and aiming to raise awareness of the extended range of services. In August 2000 Direct Connect Online, the company's revolutionary online data cleaning application, was launched and became the UK market's first web-based service. Ongoing refinement of the technology has maintained the system's market leading position and led to the development and release of fetch118 in May 2005 and the launch of UKChanges>online, the replacement for DCO, in February 2007.

The 'Big Red Man' and the UKChanges name are now widely recognised by people involved in Direct Marketing and the company continues to enjoy strong growth, enabling ongoing investment in systems and processes to ensure that the quality of matching routines and speed of project turnarounds keep moving forward.

At UKChanges they believe that proactive contact data cleaning is one of the key foundations of successful marketing. Customer retention and the development of ongoing relationships depend on two-way communication. Without frequent updates, address cleansing and suppression file screening, customer data will quickly deteriorate.