POWERHOUSE solar shingles (Dow is currently one of TWC's top corporate sponsors). Twin Willows is the first construction firm in the Southeastern United States to receive and utilize solar shingle technology on a wide , full development scale (the owner of Twin Willows ,Adam Hutsell , has the first home in the state of TN equipped with solar shingles thanks to Dow). The other unique aspect of the Twin Willows design is the target buying market is middle income American consumers through the most affordable application of these technologies ever. Last year Twin Willows debuted their design on 5 new construction homes, all of which sold out in 37 days. They are currently implementing the phase 1 infrastructure for their 74 unit Willows Pointe Community. With national level sponsor such as Dow, Ferguson, 84 Lumber and Caterpillar their affordable, never before built design has attracted the attention of HGTV, The Pew Research Institute, TN Solar Energy Association, The Tennessee Valley Authority and all of the local print and television media outlets. With a diversified business model ranging from construction and development for residential and commercial property to retrofitting their proprietary design to existing property and all the way to wholesale and retail spray foam services, their model is designed to insulate against any economic climate and provide solar and energy efficient products and services at record low rates (currently TWC is 60% more affordable than local retrofitting competitors and 70% more affordable than local spray foam competitors ). Due to this market dominance Twin Willows created a franchise model.