User will have the complete freedom to choose how they pay for the retail items they wish to buy, whether it be through credit card or store credit. This method will attract a greater customer base, maintain a higher level of customer satisfaction, and still prove profitable. The mission of Tutto is to provide users with great ways to save on merchandise while reducing the risks that exist with traditional penny auctions. We accomplish this through our flexible rewards program, store credit, and excellent customer service. We aim to have our name known by the common online shopper, and carry out a genuine, and trustworthy reputation for the ultimate shopping experience.