Overview

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Status
Acquired by on December 17, 2014
Total Equity Funding
$49.85M in 5 Rounds from 4 Investors
Headquarters:
Los Angeles, CA
Description:
True[x] is a digital ad-tech company offering engagement advertising solutions for brands.
Founders:
, ,
Categories:
Social Media Marketing, Marketing, Advertising
Website:
http://www.truex.com
Social:

Company Details

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true[x] is a next-gen digital ad-tech company that powers engagement advertising for some of the world's top brands. In today's online landscape where consumer attention is hard to capture, true[x]'s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, true[x] enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports.

true[x] combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results such as five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics such as consideration and purchase intent.

true[x] is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, Calif. with offices in New York, Chicago, Atlanta and London.

Funding Rounds (5) - $49.85M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2014$6M / Series D4
Mar, 2011$20M / Series D4
May, 2010$11.65M / Series C4
Jan, 2009$8M / Series B2
Dec, 2007$4.2M / Series A1

Current Team (8)

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Board Members and Advisors (1)

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Products (1)

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Competitors (2)

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  • Clicko develops AdTech for mobile app trending and ranking on apps stores via targeted, high quality, high retention mobile app installs
  • SpotXchange is a video advertising platform that helps users maximize their digital video advertising, buying and selling experience.

Offices/Locations (1)

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  • HQ

    11925 Wilshire Blvd

    Suite 200

    Los Angeles, CA 90025

    USA

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