68
Growth Score
pts
Heat Score
-16 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Truelty provides software for identity resolution and unified customer data management.
- Arkady Kleyner: Chief Executive Officer and Co-FounderPast Role: INTRICITY, Executive VP & Co-Founder
About the Company
Truelty develops software that processes and organizes enterprise customer data within cloud data warehouse environments. The platform resolves fragmented identity records by linking interactions from multiple channels and systems into unified customer profiles. Its tools support identity resolution, data deduplication, and cross-application record
matching using semantic data categories and algorithmic comparisons. Truelty also provides modeling tools that estimate customer value and analyze marketing performance across channels. The system operates directly inside existing data infrastructure, allowing organizations to analyze customer relationships and marketing outcomes without exporting datasets to external processing environments.
