32
Growth Score
pts
Heat Score
-15 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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TrueAdvantage is a leading provider of private-label sales leads and RFP services to the online B2B marketplace.
About the Company
As of November 26, 2007, TrueAdvantage, Inc. was acquired by InsideView, Inc. TrueAdvantage, Inc. provides trigger-based technology-enabled lead generation solutions in the United States. It offers SmartTrigger, which automatically mines the Internet and business information sources; and TrueAdvantage, which provides stream leads that match target
profile and territory. The company was founded in 1998 and is headquartered in Southboro, Massachusetts.
