Company Performance Metrics
- Alexander Zatvan: President
True Preferences, Inc. is a subsidiary of Facecontrol, Inc. - a parent NBIC Research and Development Company that focuses on the convergence of nanotechnology, biotechnology, information technology, and cognitive science. True Preferences, Inc. had been established in 2018 to manage "True Preferences" technology researched and developed
by Facecontrol, Inc. that holds all the supporting intellectual property, including two registered and pending patents.
True Preferences®: telemetry monitoring and assessment software and hardware system. True Preferences®: medical telemetry monitoring and assessment software and hardware system captures, analyzes and provides diagnostics data of physiological and psychological states in patients to a specialist during a telemedical call, including a fact of alcohol and drug intoxication REMOTELY JUST USING A SUBJECT’S GADGET’S CAMERA.
True Preferences®: Eat Wise. As a part of the telemetry system, True Preferences®: Eat Wise analyzes users’ uncontrollable subconscious reactions to presented food images which allows its users to make educated decisions of what food products to include or exclude from their nutrition based on the weight and wellness goal they are looking to achieve.
True Preferences®: Choose Wise. Also as a part of the telemetry system, True Preferences®: Choose Wise helps users to better understand their true subconscious reaction when faced to make a choice. In a sense, the technology utilizes same algorithms as “True Preferences®: Eat Wise”. The platform allows to substitute images of different nature and to determine exactly which images produced a positive, neutral and negative reaction. For the first time ever, our unique technology allows to dive into a realm of subconscious decision making process.