Company Performance Metrics
Carro Ford: Associate Director, Demand GenerationPast Role: Xerox, Content Marketing Strategist
True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business.
True Influence drives leads and generates revenue across multiple industries, promoting brands and
products from many of the most successful US companies. While we primarily serve large and sophisticated marketing departments such as those at IBM, Microsoft, Google, Marketo, Oracle/Eloqua, Symantec and more, we are also proud to assist fast-growing SMBs in verticals such as Marketing Technology.
Launched in January 2016, True Influence's InsightBASE monitors and curates online behavior, signaling B2B marketers to engage with prospects before they directly identify themselves as being in the market.
This new technology monitors billions of online activities of individuals at millions of US companies, capturing webpages visited and content consumed. InsightBASE then organizes intent, firmographic/demographic, and technology installation data to identify companies with surging real-time interest in a given product.
The InsightBASE subscription also includes full contact information for relevant titles within surging companies.
Use Cases include the launching of perfectly-timed Display Ad campaigns and/or automatically-triggered Email campaigns via integrations with Marketo, Oracle Eloqua, and SalesForce.
