Start Free Trial
Pricing
Log In
Log In
Upgrade browser for full Crunchbase experience. You're accessing Crunchbase in a browser that is no longer supported.
Learn More
True Goods Logo
True Goods CB Rank
282507
Heat Score
70
True Goods is a socially-conscious e-commerce company that offers a selection of safety-verified household goods and personal care products.
Founded
obfuscation
Private Denver, Colorado, United States1-10 truegoods.com/
Consumer Goods
Drones
E-Commerce
Fashion
Fitness
Health Care
Retail
Overview

True Goods
Heat Score
70

Growth Score
pts
in past quarter
Heat Score 70
-9 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
See more interactive data and historical milestones on desktop for the best experience

About True Goods

CB Rank
282507
True Goods is a socially-conscious e-commerce company that offers a selection of safety-verified household goods and personal care products.
Founded
obfuscation
Private Denver, Colorado, United States1-10 truegoods.com/
Consumer Goods
Drones
E-Commerce
Fashion
Fitness
Health Care
Retail

Key People

Details

Operating Status Active
Company Type For Profit
Founders  Elizabeth Wasserman
About the Company

True Goods is a socially-conscious and mission-driven e-commerce company that offers a selection of safety-verified household goods and personal care products.

The company offers its products in many categories such as babies and kids, personal care, health and wellness, household, gourmet grocery, clothing and accessories, fitness and leisure,

pets, gifts, and more.

True Goods was founded in January 2013 and is based in Denver, Colorado.

Contact Email social@truegoods.com
Diversity Spotlight 
Women Founded
Women Led
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

FIG+YARROW Atmosphere Mists
Essential oil mists designed to freshen air and linens, with specific blends for mood calming, air purification, and insect deterrence.
A Wild Soap Bar Organic Shaving Kit
A shaving kit including a hardwood bowl, badger hair brush, and organic moisturizing shaving soap in a burlap bag.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 1-10 Employee Profiles 1

Employee Profiles

News
Technology
View Tech Report

Monthly Web Visits

411
21.96%
 in past month

IT Spend

$20.7KThis year, True Goods is projected to spend $20.7K on IT, according to Aberdeen.

Active Website Tech Count

36True Goods is actively using 36 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Viewport Meta, and  HSTS.
Sub-Organizations
Frequently Asked Questions

Where is True Goods's headquarters? True Goods is located in Denver, Colorado, United States.Who are True Goods's competitors? Alternatives and possible competitors to True Goods may include Thrive Market, Grove Collaborative, and  Branch Basics.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
Terms of Service | Privacy Policy | Sitemap | © 2026 Crunchbase Inc. All Rights Reserved.
(5eb04bf 1)
|