TRUBAR - Crunchbase Company Profile & Funding

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Overview

TRUBAR

Growth Score

70

Heat Score

60

Company Performance Metrics

Score

Trend

About These Metrics

AI Content may contain mistakes and is not legal, financial or investment advice.

Growth Score - The measure of growth based on company activity, operational metrics, and investments

Growth Trend - The change in the growth score over the given time period

Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity

Heat Trend - The change in the heat score over the given time period

Recent Events

Raised Funding Round

Jan 1, 1970

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Raised Funding Round

Jan 1, 1970

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Raised Funding Round

Jan 1, 1970

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See more interactive data and historical milestones on desktop for the best experience

About TRUBAR

CB Rank

164605

TRUBAR produces plant-based protein bars and powders with all-natural, vegan ingredients and offers related apparel.

Acquired by

Founded

obfuscation

Private

Miami Beach, Florida, United States

Food and Beverage

Key People

Erica Groussman: CEO & Founder

Details

Legal Name

TRU BRANDS, INC.

Operating Status

Active

Company Type

For Profit

Founders

Erica Groussman

Contact Email

info@teamtru.com

Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

I Scream for Orange Cream protein bar

A limited-edition creamsicle-inspired plant-based protein bar co-branded by Orangetheory Fitness and TRUBAR.

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Financials

M&A Details

was acquired by

for

obfuscation

on

obfuscation

. This deal was done in

Cash

.

Transaction Name

TRUBAR acquired by ETI Group

Acquired by

Announced Date

obfuscation

Price

obfuscation

Market Intelligence

People

View Profiles & Contacts

Headcount

Employee Profiles

Contacts

Employee Profiles

Erica Groussman CEO & Founder

News

News and Press

News•

Jul 7, 2026

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News•

Jul 7, 2026

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News•

May 19, 2026

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News•

Feb 9, 2026

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Access a complete feed of recent news and press, from product launches to leadership changes.

Technology

View Tech Report

Monthly Web Visits

43,658

20.32%

in past month

Active Website Tech Count

8

is actively using

8

technologies for its website, according to BuiltWith. These include

,

, and

.

Lists Featuring This Company

Lists Featuring This Company

United States Wholesale Female Founded Companies

1,309 Number of Organizations • $10.7B Total Funding Amount • 306 Number of Investors

Southern US Acquired Companies With More Than 10 Employees (Top 10K)

9,865 Number of Organizations • $484B Total Funding Amount • 7,320 Number of Investors

Greater Miami Area Acquired Companies With More Than $10M in Revenue

292 Number of Organizations • $22.8B Total Funding Amount • 271 Number of Investors

East Coast Acquired Companies With Less Than $1B in Revenue (Top 10K)

9,940 Number of Organizations • $243.3B Total Funding Amount • 16,535 Number of Investors

Sub-Organizations

Frequently Asked Questions

Where is

's headquarters?

is located in

Miami Beach, Florida, United States

.

Who are

's competitors? Alternatives and possible competitors to

may include

,

, and

Quest Nutrition

.