which requires instant evaluation of potential reward and risk – without the trust-building interaction history and feedback loops that people use to evaluate relationships offline.

Our machine learning technology synthesizes digital footprints in real time to provide rich insight — well beyond old-school background checks, credit scores and risk management tools. Instant Trust ratings require minimal customer data input and cost less than $1 per query, with ratings and supporting evidence returned in roughly 30 seconds. Trooly’s predictive power has been demonstrated to be at least twice as effective as background checks, credit checks or database profiles in determining trustworthiness of individuals and businesses.

Trooly operates as a consumer reporting agency, using only public and permissible information from online and offline sources. We respect and comply with applicable privacy and data protection laws, including the Fair Credit Reporting Act in the United States. We are also dedicated to balancing transparency with respect for individual privacy.