then the app reorders staff- and user-generated plans into what is most likely to work for the user, based on ratings by similar users. These plans increasingly start with short-form videos as those are getting the best engagement.

Initial trials of the app were for university students and oriented towards providing plans to indigenous students, youth with disabilities entering the workforce, and people afflicted by mental health issues. Now, eight new universities are set to come on board to provide our service to foster youth in the United States, Canada, and South Africa.

Universities and colleges have been a great starting place. We are focused on growing in that market and refining our product. In the long run, however, the function of the app opens the possibility for questions and plans to be catered to just about any audience while using the same technology, allowing us to potentially help countless other groups. All it takes is questions and plans (which the AI helps improve over time) and a user base (at least 1,000 users) who want to achieve something. For university students that "something" is belonging and academic success. For other trials, we've had interest in rollouts for sales success, job success, mental health, addiction recovery, or being a great parent.