- Total Equity Funding
- $25.9M in 3 Rounds from 4 Investors
- Most Recent Funding
- $18M Series C on February 2, 2015
- New York, NY
- Tracx is a cloud-based social media management system providing business analytics solutions through the social web.
- Ofer Fort, Niv Singer, Asaf Shtekler, Noam Singer, Yaniv Ben-Arie
- Publishing, Social Media Management, Brand Marketing
The Tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web.
Tracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data mining technologies to simplify social analytics and help you understand what it all means. Tracx refines masses of raw data across all social media channels, turning the posts and interactions into complete conversations with full intelligence around each participant. The platform provides deep insights into customer, competitor and influencer behaviors, highlighting essential marketing intelligence and business opportunities.
Our innovative, cloud based solution lets you cover all social media requirements from the strategic planning, to the engagement, the daily conversation volumes and drivers, through to a full reporting suite with ROI capabilities. In addition to brand level activity, Tracx also manages campaign level activity allowing you to optimize your efforts throughout the campaign life-cycle.
Tracx’s client base of over 350 brands and agencies includes Kraft, BMW, Canon, Coca Cola, Pearson, IKEA, MEC, Ford.
Clients are given a full understanding of their social media presence including: - campaign impact and reach - consumer engagement opportunities - highlighting potential brand ambassadors - brand sentiment - lead generation
Funding Rounds (3) - $25.9MUpdate
Current Team (13)Update
Board Members and Advisors (4)Update
|Mar 14, 2016||Seeing Both Sides - 1 posts from March 2016|
|Aug 4, 2015||PRNewswire UK All - Social Software Leader Tracx Appoints SaaS Veteran as New CEO|
|Jun 27, 2015||PRNewswire UK All - Belron Unifies Social Media Management across Marketing and Customer Care Using Tracx|
|May 11, 2015||PRNewswire UK All - Tracx Introduces Smart Publishing Experience for Enterprises|
|Feb 2, 2015||Yahoo Finance - Tracx Lands $18 Million in Series C Funding Led by Edison Partners|
|Mar 8, 2013||allthingsd.com - Tracx, Social Medias Big-Data Player, Lands $3.5 Million From Flybridge Capital|
|Nov 27, 2012||Venture Beat - Entrepreneurs, quit your whining about fundraising!|
|Jun 20, 2012||TechCrunch - The Whole World May Be Listening But That’s No Longer Enough|
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