Total Equity Funding
$25.9M in 3 Rounds from 4 Investors
Most Recent Funding
$18M Series C on February 2, 2015
New York, NY
Tracx is a cloud-based social media management system providing business analytics solutions through the social web.
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Publishing, Social Media Management, Brand Marketing

Company Details


The Tracx Social Media Management System (SMMS) empowers agencies and brands with a highly advanced set of business analytics solutions designed to grow revenue and deepen customer relationships through the social web.

Tracx has engineered the most powerful real-time social data analytics architecture that runs relevancy analysis and data mining technologies to simplify social analytics and help you understand what it all means. Tracx refines masses of raw data across all social media channels, turning the posts and interactions into complete conversations with full intelligence around each participant. The platform provides deep insights into customer, competitor and influencer behaviors, highlighting essential marketing intelligence and business opportunities.

Our innovative, cloud based solution lets you cover all social media requirements from the strategic planning, to the engagement, the daily conversation volumes and drivers, through to a full reporting suite with ROI capabilities. In addition to brand level activity, Tracx also manages campaign level activity allowing you to optimize your efforts throughout the campaign life-cycle.

Tracx’s client base of over 350 brands and agencies includes Kraft, BMW, Canon, Coca Cola, Pearson, IKEA, MEC, Ford.

Clients are given a full understanding of their social media presence including: - campaign impact and reach - consumer engagement opportunities - highlighting potential brand ambassadors - brand sentiment - lead generation

Funding Rounds (3) - $25.9M

DateAmount / RoundValuationLead InvestorInvestors
Feb, 2015$18M / Series C2
Mar, 2013$3.5M / Series B2
Feb, 2012$4.4M / Series B2

Current Team (13)


Board Members and Advisors (4)


Competitors (6)

  • Crimson Hexagon delivers social media monitoring analysis services about brands or issues.
  • Digimind develops and markets enterprise-wide software solutions for competitive and market intelligence practitioners.
  • muFusion Social is an advanced social media analytics platform that offers customized solutions for various business problems.
  • NetBase provides social intelligence solutions that enable brands to publish, monitor, analyze and engage with customers in real time.
  • Salesforce Radian6 is a social media monitoring platform for marketers to study customer opinions on their products in real-time.
  • Sprinklr's complete social media management platform enables enterprise brands to connect with customers across every touchpoint.

Offices/Locations (2)

  • Headquarters

    437 5th Avenue, Floor 9

    New York, NY 10016


  • London Office

    Kingsbourne House

    229-231 High Holborn

    London, WC1V 7DA


Images (5)


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