Company Performance Metrics
Greg Lloyd: President & Co-Founder
Jordan Frank: Vice President Sales and Business Development
Traction Software Inc. set out to eliminate the frustrating and costly inefficiencies in team communications and information management by creating a revolutionary web-based hypertext Journal. Traction TeamPage was first released in 1999 and, after commercial launch in July 2002, became the first blog and wiki product for enterprise use. TeamPage
is used worldwide by major pharma, finance, manufacturing, healthcare and other enterprises, universities, and branches of the U.S. Government.
Traction draws heavily on pioneering techniques and visions from the work of Doug Engelbart, Ted Nelson, Andy van Dam, and Vannevar Bush. The Traction Journal was directly inspired by Doug Engelbart's 1992 paper Toward High-Performance Organizations: A Strategic Role for Groupware and Vannevar Bush's Memex concept from his 1945 Atlantic Monthly article, As We May Think. Engelbart's hypertext Journal (part of NLS for oN Line System) first demonstrated in 1968 served as a model and starting point for Traction TeamPage development.
