Total Equity Funding
$6M in 2 Rounds from 4 Investors
Most Recent Funding
$5M Series A on August 18, 2015
Minneapolis, Minnesota
MyAlerts is a customer engagement platform that powers personal intelligent alerting on any site.
E-Commerce, Internet, Personalization, Price Comparison, Retail Technology, Marketing Automation, Email Marketing

Company Details


MyAlerts (formerly TrackIf) is a Customer Engagement Platform that allows your site users to subscribe to personal alerts on nearly any page of your website based on changes or trigger events that they want. This provides customer driven marketing that performs 5x to 10x better than mass marketing online.

We work with some of the top retailers, travel, classifieds, and news sites to help drive their users back 5x to 10x more by letting them self-personalize the updates they want on their sites, such as price alerts, new item alerts, product availability alerts, review alerts, customer support alerts, and more.

Instead of investing millions into personalization technology, MyAlerts is a cloud based solution that let's sites turn on user-personalized alerting nearly instantly with dramatic results.

Similar to how DVR's changed TV viewing by allowing users to "tune in" to what they want, when they want, MyAlerts allows your users to do the same thing which drives 100% relevant updates to them which will increase repeat visits and give you visibility to your users demand and future purchase intent.


Funding Rounds (4) - $10.19M

DateAmount / RoundValuationLead InvestorInvestors
Aug, 2015$5M / Series A3
Apr, 2014$3M / Debt Financing6
Jan, 2014$1.19M / Debt Financing0
Jun, 2013$1M / Seed1

Current Team (9)


Board Members and Advisors (4)


Products (6)


News (8)

Aug 19, 2015FinSMEs - TrackIf Raises $5M in Series A Funding
Aug 18, 2015Inc.com - This Startup Raised $5 Million to Help Shoppers and Businesses Save Money
Apr 2, 2014FinSMEs - FinSMEs
Jan 25, 2014SEC - SEC FORM D
Dec 13, 2013trackif.com - Download Plugin/Extension
Dec 13, 2013trackif.com - PR & Blog
Dec 13, 2013trackif.com - Sites We Track
Jun 14, 2013tech.mn - TrackIF raises 1000000 in seed round

Competitors (2)

  • Bluecore is building the future of ecommerce marketing through data and automation
  • MyBuys provides retailers with individual shopping interests by cross-functionally coordinating with e-commerce sites.

Customers (18)

  • BJ's Wholesale Club, commonly referred to simply as BJ's.
  • Crocs manufactures casual footwear for men, women and children.
  • Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more.
  • Bloomingdale's operates a chain of department stores that offers clothing, shoes, handbags, wallets, and accessories for men and women.
  • HomeAway offers a platform in which travelers can browse and book vacation homes, and rental owners can advertise and manage bookings.
  • Neiman Marcus Group is a company that owns an apparel store that sells everything from shoes to shirts.
  • Calvin Klein is a global lifestyle brand that exemplifies modern, sophisticated style.
  • Build.com is an online home improvement retailer offering bathroom, kitchen, lighting, hardware, fans and cooling products, and more.

Partners (9)

  • eCommerce Evolved. Minneapolis-based eCommerce agency focused on Design, Technology, and Marketing.
  • Jibe provides SaaS-based recruiting technology solutions to the Global Fortune 1000.
  • Tealium is a provider of a tag management system, including analytics, advertising and affiliate enterprise websites.
  • Demandware provides enterprise cloud commerce solutions that empower world’s leading retailers to continuously innovate.
  • RichRelevance is the global leader in omnichannel personalization
  • MarketLive, an e-commerce retail technology platform, helps fast-growing companies sell goods and services across multiple channels.
  • Punchkick Interactive is a full-service mobile marketing agency that transforms clients into leaders of the mobile space.
  • SPS Commerce gives retail trading partners an intelligent way to manage and fulfill orders.

Offices/Locations (1)

  • MyAlerts

    110 N 5th Street

    Suite 804

    Minneapolis, Minnesota 55403

    United States

Past Team (4)


Images (8)


Add Acquisitions

Add Sub Organizations

Add Memberships