Company Performance Metrics
Bill Youstra: AdvisorPast Role: SocialChorus, Acting Senior Vice-President of Product and Creative Director
MyAlerts (formerly TrackIf) is a Customer Engagement Platform that allows site users to subscribe to personal alerts on nearly any page of their website based on changes or trigger events that they want. This provides customer-driven marketing that performs 5x to 10x better than mass marketing online.
They work with some of the top retailers,
travel, classifieds, and news sites to help drive their users back 5x to 10x more by letting them self-personalize the updates they want on their sites, such as price alerts, new item alerts, product availability alerts, review alerts, customer support alerts, and more.
Instead of investing millions into personalization technology, MyAlerts is a cloud-based solution that let's sites turn on user-personalized alerting nearly instantly with dramatic results.
Similar to how DVR's changed TV viewing by allowing users to "tune in" to what they want, when they want, MyAlerts allows your users to do the same thing which drives 100% relevant updates to them which will increase repeat visits and give you visibility to your users demand and future purchase intent.
