- New York, NY
- TRA, a marketing research company, offers a platform that matches the ads that people receive with the products people actually buy.
- Bill Harvey, Mark Lieberman
- Business Development, Marketing, Ad Targeting, Advertising
TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalyticsÂ®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever â€“ 370,000 households.
Funding Rounds (2) - $31.7MUpdate
|Oct 26, 2015||MediaPost.com - TiVo To TV Ratings Marketplace: How's Free, Is Free Good Enough For You?|
|Jul 17, 2012||Venture Beat - Funding Daily: venture capital makes it rain with downpour of investment|
|Jul 17, 2012||Venture Beat - TiVo buys TRA for $20M to become the Google Analytics of TV ratings|
|Jul 17, 2012||The Next Web - TiVo Acquires Media Marketing Software Firm TRA For $20M|
|Jul 17, 2012||CNet - TiVo pays $20M for TV ad effectiveness company TRA - CNET|
|Jul 17, 2012||Gigaom - TiVo shifts focus to analytics, pays $20M for TRA|
|Jul 17, 2012||MarketWatch - TiVo to buy TRA in $20M TV-analytics deal|
|May 26, 2010||TechCrunch - Intel Leads $18.2M Round For Media And Marketing Research Company TRA|
52 Vanderbilt Avenue
New York, NY 10017