Overview

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Status
Acquired by on July 17, 2012
Total Equity Funding
$31.7M in 2 Rounds from 4 Investors
Headquarters:
New York, NY
Description:
TRA, a marketing research company, offers a platform that matches the ads that people receive with the products people actually buy.
Founders:
,
Categories:
Business Development, Marketing, Ad Targeting, Advertising
Website:
http://www.traglobal.com

Company Details

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Founded:
2005
Contact:
212-286-7810
Employees:
501 - 1k | None found in Crunchbase

TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics®, cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever – 370,000 households.

Funding Rounds (2) - $31.7M

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DateAmount / RoundValuationLead InvestorInvestors
May, 2010$18.2M / Series C3
May, 2009$13.5M / Series B3

Offices/Locations (1)

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  • Office

    52 Vanderbilt Avenue

    17th Floor

    New York, NY 10017

    USA

Past Team (2)

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Images (1)

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