Company Performance Metrics
TourUp strives to create an offering for a niche that, until today, has been largely overlooked by larger players in the industry. The millennial generation unquestionably differs from their predecessors as the rise of social media, cost sharing platforms and on-demand services have created different generational expectations. To capture this
growing consumer base travel companies must completely rethink what creates customer value and how best to capitalise on new consumer trends.
Until today tourists have not been able to select from different tour guides and price points for the same tour on the same platform for instant comparisons much like Skyscanner or Liligo. Our model uniquely suits last minute travellers as well as those with traditionally unused pockets of time like flight layovers or cruise landings. TourUp is perfect for demanding tourists or families with specific interests as it allows them to mix and match unrelated locations that would otherwise not be bundled in a single tour.
In parallel, tour guide behaviour reveals a similar opportunity regarding the expansion of communication channels with tourists. Many guides are largely reliant on external providers for work and have begun to shift towards self-promotion and self-fulfilment. Interestingly, many have adopted flexible work schedules and touring options that align with their interests in both the peak and off-season. TourUp is a platform that allows them to fill their own schedules on their terms while providing them with a growing customer base throughout the year.
