That’s still a little jargony, so let’s get into an example of one market: ultimate frisbee. Hundreds of thousands of people play ultimate every year from recreational players to touring professionals. Local organizers, national governing bodies, content providers, merchandisers, etc. all use our service to maintain separate websites, with accounts and data shared across the network as appropriate. An active participant and fan in ultimate may visit a dozen ultimate websites in a year, each powered by our service.