Company Performance Metrics
Phil Marshall: Founder and Chief Research OfficerPast Role: Yankee Group, Senior Research Fellow
Tolaga Research is based in Newton Massachusetts and was established by veteran industry analysts in 2009. Tolaga uses industry leading software analytics tools to deliver unique research insights. Intelligent data aggregation and analytics are crucial for accurate research.
Systemic analyses are needed to eliminate information silos and
account for the interplay across ecosystem boundaries. Tolaga uses Systems Dynamics modeling techniques to efficiently simplify the assessment of complex ecosystems. Tolaga's cloud based platforms empower our clients to extract unique market insights for competitive advantage.
Tolaga Research is named after Tolaga Bay, which is located on the east coast of New Zealand. New Zealand is the closest country to the International Dateline and Tolaga Bay is one of the first places in the world to see the new day. Tolaga Bay is located in a relatively remote are in New Zealand which for many years could only be accessed by boat. Sheep and cattle farmers in this region relied upon ships to transport their stock. Since Tolaga Bay has a shallow draft, it has a 660 meter warf extending into the harbor and towards the eastern sunrise.
Tolaga Research is placed at the leading edge of technology analysis and has unique solutions to be the first to recognize critical market changes.