Company Performance Metrics
- Arnold Egg: CEOPast Role: OVO, CTO
Toco is an Indonesian technology company with a mission to empower merchants and connect communities through a zero-commission marketplace. Launched in 2024, Toco is building a new kind of e-commerce platform—one that removes unnecessary fees and puts merchants at the center.
By combining a modern marketplace with a classifieds model (iklan
baris), Toco enables Indonesians to buy and sell both new and preloved items across categories such as fashion, electronics, vehicles, property, and services. The platform supports direct checkout with secure payments and logistics, while also offering community-driven selling through Toco Communities (Rutas).
Toco is steadily gaining adoption among small merchants and individual sellers across Indonesia who are looking for a simpler, fairer way to reach customers. Its commitment to 0% commissions, flexible store tools, and transparent buyer fees (“biaya parkir”) reflects a belief that commerce should work for everyone—not just platforms.
Toco’s vision is to create an open, efficient, and community-powered commerce ecosystem that helps Indonesians thrive—online and offline.