Tingiz is a platform for creating smart and simple mobile minisites for products, to be accessed from the product itself through a connector (mainly QR codes).
Thereâ€™s an entire world behind the real-life products we use daily. Tingiz (from 'thingies') connects this world to the physical products themselves, turning each product into a junction between the user, the manufacturer, and the entire web.
The product minisite is managed by the product manufacturer, and is built from a set of modules which are designed specifically to be used for products. The end user finds the QR code (and later on NFC tags will join), and scans it with a standard QR scanner to get to the product minisite.
The Tingiz minisite modules empowers the product usage experience in many aspects, such as:
Community - Discuss with other user of the same product, see which of your friends is using it, etc.
Marcom activities - games, polls, sweepstakes, contests, trivia, tip of the day, etc - all accessible through the product itself.
Support - get manuals, guides, contact customer service, troubleshoot known issues, etc.
Shopping - find local retailers for this product, buy more of it online, buy complementary products, replacement parts, merchandise, etc.
Information - While the product itself has a limited space, the minisite can hold a huge amount of additional information. For example - a food products can contain nutritional info, recipes, cooking tips and more.
Sharing - The user can show off his products by sharing it, or by liking the product/brand page on Facebook
Customer service - a way to contact the product manufacturer with ideas, feedback, complaints and praises.
The product company officers gets: - A new rich, interactive and fun way to deliver their messages. - detailed statistics regarding the users and their activities. - Feedback from customers - Happy (and sharing) customers - New sales opportunities
Tingiz is aimed for product companies of all sizes, from home-businesses who sell hand made products, to global-scale food and electronics product companies.
|Apr 5, 2011||TechCrunch - Tingiz – A mobile microsite for each of the planet's products|
|Apr 5, 2011||The Next Web - The Next Web|