predictions of future sentiment. This helps our clients to get a deeper insight into their marketing efforts than just retweets or number of impressions. That way they can alter their campaign, if needed, fast and effectively. Our software also auto generates reports, which are easy to use and share. That way data analysis is no longer a field for specialists. Our idea was to make a product, which our customers can take out of the box, and use sight away. By providing an out of the box solution businesses do not have to sacrifice time or resources to generate results. Marketing Director at Juventus Academy London Callum Hosier had this to say "TIFY has given us unique analysis and insight on into our social platforms. This has helped us ensure we are not working blind with our social media efforts and ensuring we can set and track clear KPI’s for each platform”

Ultimately we believe that not just large brands, but any B2C facing business, from SME to big business, will only be able to compete in the future if they listen to their customer concerns carefully. Today, more than ever, customers can make feelings about their experiences public. However, with the fast amount of data out there it is easy to lose the bigger picture. Our birds-eye perspective will help businesses to stay on top of the discussions.