Company Performance Metrics
In Common is a direct-to-consumer apparel brand that focuses on sustainable everyday basics and intimate wear. The company designs bras, underwear, boxer briefs, thongs, briefs, and loungewear made predominantly from modal and other plant-based materials. Its Zero Bra and underwear collections emphasize non-toxic components, moisture-wicking
performance, and antimicrobial finishes. In Common sources fibers such as TENCEL Modal and incorporates recycled spandex and recycled thread to reduce the environmental impact of its garments. The brand targets consumers seeking modern, comfortable essentials produced with attention to material selection and supply chain practices. Products are sold online through its ecommerce site with assortments for both women and men.
