Company Performance Metrics
Thereitis Interactive Display helps people find what they are looking for online quickly and easily by using the human ability to spot items of interest that "catch their eye".
People find things through visual clues like size, shape and colour and comparing these to other items by scanning multiple images quickly. A standard page on
an e-commerce site does not have the available real estate that a human eye can typically see in a physical store. Once a user is forced to scroll to see more items they lose context and the benefits of visual search are lost. Traditional search and list view presentation means users who do not immediately see an item that interests them may result in a lost sale.
Visual Search is how we find things in everyday life. In the supermarket we explore the aisles scanning shelves looking for the brands we recognise. In a fashion store we browse items that suit our style knowing what we like "when we see it". In a crowded room of people we look for the faces, shapes and features of people we know. Thereitis interactive Display works in the same way and lets online retailers deliver a true Visual Search experience just like bricks and mortar stores.
