Company Performance Metrics
Anna Filipenoka: GTM Engineer
Structured positioning intelligence — from your brand's perspective, across the full category landscape.
Brand strategists spend most of their time Googling, prompting AI tools, checking competitors' websites and socials - instead of strategic thinking. And when the deadline hits, they deliver something good enough - knowing it could
have been deeper.
After 8 years and 2000+ business contexts refining positioning research methodology, we built THEO to fix that.
THEO captures competitor messaging, market signals, and strategic context - structuring it into category landscape analysis, alignment scoring, and strategic intelligence with transparent rationale you can validate. Not just competitor signals. Not just messaging analysis. Both - combined with operational reality like growth phase, pricing positioning, and business model.
Every competitor gets the same analytical depth. The same framework. The same rigour. From fifteen to a hundred competitors depending on the market and category.
The result: a structured foundation for deeper analysis, ideation, and positioning recommendations you're confident in.
Vision: Living strategic brand intelligence with ongoing monitoring, threat/opportunity alerts, and context-driven recommendations across portfolios - integrating cultural intelligence from premium non-public data sources.
European-hosted. Privacy by architecture.
