Company Performance Metrics
Rodrigo Gomez Palacio: Lead Developer / Designer
Customer Problem: There are 162 million used vehicles on the road today equipped with complex maintenance systems but without embedded telematics or diagnostic connectivity.
Consumers driving these vehicles may see a check engine light go on in their car, but they are dependent and distrustful of the mechanic. Dealers are in the dark, having
zero awareness or information about the issue. Resultantly, dealers are leaving money on the table from missed service revenue and OEM customer loyalty incentives.
Solution: CarForce has developed a complete end to end solution that leverages after market telematics to provide real time updates on the health of consumer vehicles. Service centers now have the ability to see service opportunities in real time enabling them to serve their customers by having first right of refusal, order parts more quickly, and offer their customers an on-demand concierge experience.
Management: CarForce was founded by Jessika Lora, the former Head of Automotive Partnerships and GM of eBay’s Vehicles C2C business. While at eBay Motors, the world’s #1 automotive marketplace, she managed strategy and operations for a $7.3 billion dollar business and led the turn around of eBay’s $1.6 billion dollar consumer-to-consumer vehicle sector with double-digit growth. She developed her results driven track record as a management consultant for Deloitte Consulting and is a Stanford BS and MS graduate with 10+ years of automotive and e-commerce experience.
