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The What Logo
The What CB Rank
289759
Heat Score
71
The What is an online media platform that focuses on lifestyle, fashion, and culture.
Founded
obfuscation
Private San Francisco, California, United States1-10 www.thewhatlist.com/
E-Commerce
News
Online Portals
Social News
Overview

The What
Heat Score
71

Growth Score
pts
in past quarter
Heat Score 71
-5 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About The What

CB Rank
289759
The What is an online media platform that focuses on lifestyle, fashion, and culture.
Founded
obfuscation
Private San Francisco, California, United States1-10 www.thewhatlist.com/
E-Commerce
News
Online Portals
Social News

Key People

  • Gina Pell Logo
    Gina Pell: Founder and Content Chief
    Past Role: Joyus, Chief Curator
  • Photo of Amy Parker
    Amy Parker: Founder and Chief Executive
    Past Role: Barnraiser, Co-Founder

Details

Legal Name THE WHAT, LLC
Also Known As TW
Operating Status Active
Company Type For Profit
Founders  Amy Parker, Gina Pell
Contact Email info@thewhatlist.com
Diversity Spotlight 
Women Founded
Predictions & Insights

Products & Services

The What List Newsletter
A weekly email newsletter providing curated recommendations on lifestyle, fashion, culture, and products for a primarily female audience.
The What Women Private Facebook Community
A private Facebook group for women to share advice, recommendations, and support on diverse topics including fashion, wellness, travel, and personal issues.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials
Market Intelligence
People
View Profiles & Contacts
Headcount 1-10 Employee Profiles 2 Contacts 1

Employee Profiles

News
Technology
View Tech Report

IT Spend

$352.5KThis year, The What is projected to spend $352.5K on IT, according to Aberdeen.

Actively Used Products

8The What uses 8 technology products and services including HTML5, Lightbox, and  HubSpot Marketing Hub, according to G2 Stack.

Active Website Tech Count

4The What is actively using 4 technologies for its website, according to BuiltWith. These include CommonCrawl Top 10m, YouTube, and  Embedly.
Sub-Organizations
Frequently Asked Questions

Where is The What's headquarters? The What is located in San Francisco, California, United States.Who are The What's competitors? Alternatives and possible competitors to The What may include Goop, mindbodygreen, and  theSkimm.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
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