Company Performance Metrics
The Thing Is provides a data-driven platform that helps startups collect user feedback and measure product-market fit. The platform enables teams to set up organizations and products, run hosted surveys or import external responses, and analyze results with AI to generate product-market fit and product-customer fit scores. It offers dashboards,
reports, customer personas, core benefit analysis, and guidance on what features to prioritize and how to communicate with users. Subscription plans differ by credit limits, number of products and organizations, integrations, and access to reports. The company also offers training courses on achieving product-market fit and optional website maintenance plans including backups, updates, security monitoring, performance optimization, and support. These offerings are aimed at startups and businesses that iterate quickly based on structured user insights.