Company Performance Metrics
Nile is a digital platform that makes it easy for conscientious online shoppers and Black-owned ecommerce brands to connect online. Users can employ advanced filtering options to search and browse thousands of Black e-commerce brands on our site, and brands can reach their target audiences with greater ease. The problem Nile solves is two-sided.
For conscientious consumers, there is a growing demand to support Black-owned businesses in all aspects, particularly when shopping online. Yet, information about Black brands is disjointed and siloed. Plainly speaking, it’s harder to buy Black than it is to buy from Amazon, so where do consumers end up shopping online? Amazon.
For Black ecommerce brands, the problem is even more pressing. Amongst the vast retail noise on the internet, they can’t find their target customers. Our platform aggregates information about Black brands to make it easy for consumers to find them, and to make it easy for brands to market to interested buyers. Without Nile, users spend more time searching for Black brands on search engines or directories that are focused on local businesses and services, and businesses have a harder time reaching a prime (inter)national audience for their products.
