up to 20 individuals who value you and your time. They are prepared to provide you with the useful and actionable information you are seeking. The Loupe is your sphere of Influence and you are a Microinfleuncer! Other social media outlets are disorganized, difficult to navigate, and not safe. The Loupe posits that people in your network (your Loupe) have more similar tastes and preferences than strangers and therefore their recommendations have greater utility. Consequently, The Loupe is purpose-built for ease of contributing and finding useful content. The result is you experience life-enhancing places and things because you will efficiently find them and automatically trust their authenticity!

On the flip side, businesses will value the authenticity of the recommendations by Users and the deep levels of engagement by their followers. The Loupe is designed exclusively for places and things that Users love and want to share with their Loupe; in this environment, there is no time or place for the mediocre. Essentially the reviewers are MicroInfluencers to their Loupe, as well as concentric/overlapping Loupes. There is no great ambassador that an individual that had a positive experience and is prepared to share it with their close friends via The Loupe. This platform easily identifies Users who already experienced the business, as well as those that want to.