Company Performance Metrics
Charles Stevenson: Founder
Sam Karow: FounderPast Role: Adaptive Campaigns, CEO
Working with several major brands on their digital marketing initiatives over the last 10 years, they became very familiar with the difficulties marketers were having getting return on investment from their digital advertising. They also saw the difficulties marketers were having coordinating multiple vendor partners (creative, technology and
measurement agencies) in an attempt to build a better performing online marketing program.
In 2008, they created their first dynamic advertising campaign for NIKEiD and they saw the simplicity, power and profit that targeted, dynamic advertising promised for marketers in any industry. When they combined their dynamic ad creative and production with the ability to more precisely retarget and measure the performance of their clients' campaigns, they knew they had cracked the code that was stifling so many marketers.
The Live Ads is the innovative outcome and the latest chapter in this story.
It provides precise media targeting that can be easily measured and optimized, making it possible for brands to more easily communicate their message to consumers across all digital touchpoints - all within a product that is easy to use and powerful. No longer do marketers need to manage their traditional agency, digital agency, media partners, and analytics companies, saving time and money while improving coordinated strategy and action.
