Company Performance Metrics
Dr. Yael Schuster: Co-Founder
The Know-it-Alls craft life science toys specifically targeted to engage young girls in science. They here at the Know-it-Alls believe that girls should be encouraged to explore their world. They should be given toys that inspire them to dream about being absolutely anything.
In the toy store, in popular culture, in television, and in daily
life, their girls lack role models for female scientists. They started with a book about superhero scientists whose superpowers are just like yours and mine- grit, charm, empathy, common sense. This gang of girls experiment, play, and tinker around and all along the way learn lessons in basic chemistry. They build a jet car powered entirely by a chemical reaction.
The Know-it-Alls combine this and other new exciting toys with a community of aspiring scientists. Together, they can change the face of science in the upcoming generation.
