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The Jerusalem Connection advocates Christian Zionism through media, education, and humanitarian initiatives focused on Israel and the Jewish people. The organization produces online reports, blogs, and video programs such as Red Alert, Truth Report, and Bible Fiber that discuss Israel, biblical topics, and current events. It develops and
distributes Bible study content, commentary, and documentary materials to inform and engage Christian audiences. The Jerusalem Connection also supports projects including Holocaust education, aliyah assistance, medical and community rebuilding, and other relief efforts connected to Israel. It seeks to inform, educate, and activate support for Israel and the Jewish people among Christians through its publications, broadcasts, and project partnerships.