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the gut stuff Logo
the gut stuff Growth Score
59
CB Rank
78394
Heat Score
73
The Gut Stuff offers online health tips and fiber chocolates.
Acquired by
Hero Group Logo
Hero Group
Founded
obfuscation
PrivateNon-equity Assistance London, England, United Kingdom11-50 thegutstuff.com
Food and Beverage
Health Care
Retail
Wellness
Overview

the gut stuff
Total Funding
obfuscation
Growth Score
59
Heat Score
73

Total Funding
obfuscation
Non-equity Assistance raised
obfuscation
Growth Score59
3 pts
in past quarter
Heat Score 73
8 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About the gut stuff

CB Rank
78394
The Gut Stuff offers online health tips and fiber chocolates.
Acquired by
Hero Group Logo
Hero Group
Founded
obfuscation
PrivateNon-equity Assistance London, England, United Kingdom11-50 thegutstuff.com
Food and Beverage
Health Care
Retail
Wellness

Funding Rounds

Non-equity Assistance
OBF
in
obfuscation
Equity Crowdfunding
OBF
in
obfuscation
Seed
OBF
in
obfuscation

Key People

Details

Legal Name the gut stuff limited
Operating Status Active
Company Type For Profit
Founders  Alana Macfarlane Kempner, Lisa Macfarlane
About the Company
The Gut Stuff provides chocolates with a variety of fibers, fruits, and nuts. They also provide health tip books about fiber, diet, sugar, hydration, prebiotics and probiotics, exercise, mental health, stress, and alcohol.
Phone Number 020 7428 8000
Contact Email hello@thegutstuff.com
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Growth Insight

Products & Services

The Gut Stuff App
A mobile application providing general gut health information and a personal health record-keeping service for users aged 18 and over in the UK and Ireland.
Fiber Chocolates
Edible chocolates formulated to provide dietary fiber as part of a gut health-focused product offering.

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Financials

Company Funding

Total Funding Amount 
obfuscation
Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 3
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance
obfuscation
Non Equity Assistance - the gut stuff Logo
Non Equity Assistance - the gut stuff
1
obfuscation
Tesco Accelerator Programme.Non-equity Assistance

Investors

M&A Details

the gut stuff was acquired by Hero Group on
obfuscation
.
Transaction Name 
the gut stuff acquired by Hero Group Logo
the gut stuff acquired by Hero Group
Acquired by 
Hero Group Logo
Hero Group
Announced Date 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 2 Contacts 8

Employee Profiles

News

News and Press

News•Apr 23, 2026
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News•Apr 22, 2026
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News•Mar 19, 2024
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News•Feb 21, 2024
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

13,171
60.94%
 in past month

IT Spend

$103.8KThis year, the gut stuff is projected to spend $103.8K on IT, according to Aberdeen.

Active Website Tech Count

71the gut stuff is actively using 71 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, SSL by Default, and  HSTS.

Total IP

6the gut stuff has registered 6 trademarks with the most popular class being 'Education; entertainment', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is the gut stuff's headquarters? the gut stuff is located in London, England, United Kingdom.Who invested in the gut stuff? the gut stuff has 3 investors including Tesco Accelerator Programme. and  Crowdcube.When was the last funding round for the gut stuff? the gut stuff closed its last funding round on
obfuscation
from a Non-equity Assistance round.Who are the gut stuff's competitors? Alternatives and possible competitors to the gut stuff may include ZOE, Cara Care, and  Spoonful.How much funding has the gut stuff raised to date? the gut stuff has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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