Company Performance Metrics
- Adriana Hoppenbrouwer: Co-Founder/ COOPast Role: HEMA, CMO - Global Director Customer & Digital
- Kerry Murphy: Founder & CEO
The Fabricant is an AI-powered design platform founded in 2018 that helps fashion brands replace physical sampling with virtual prototyping. Used by leading brands including Hugo Boss, Fynch-Hatton, Bestseller Group, Prenatal, and Napapijri. The platform enables design teams to visualize drape, texture, and fit instantly — moving from concept to
e-commerce in minutes, not months.
The platform reduces content creation costs by 90%, increases new design explorations by 80%, and cuts concept-to-prototype time by 50-70%. It includes tools for sketch-to-image rendering, AI photo studio, image-to-video animation, virtual sampling, and generative image editing.
The Fabricant serves enterprise fashion brands and design teams globally, with particular strength in the European market. Plans are available from free to enterprise level, making AI-powered virtual prototyping accessible to teams of all sizes.