Company Performance Metrics
The Experimentation Group provides experimentation-focused consulting services to mobile game studios and consumer digital products. The company works with teams to understand player behaviour, define goals, and design hypotheses that can be tested in-game. Its services include building and optimizing game loops, live ops calendars, monetisation
systems, and retention mechanics through structured experiments. The Experimentation Group also analyses data from past and current features to identify growth opportunities and remove friction in gameplay or user experience. In addition to mobile games, it applies these practices to B2C digital experiences that benefit from gamified engagement structures. Engagements typically combine strategy, UX design, and experiment implementation to improve key performance metrics.
