and structures. Customers can then use the relevant data for internal purposes or allow it to be used by external partners, making the data available real-time as target groups of relevance for advertising purposes on digital marketplaces for automated booking. In the process, there is no mandatory association between inventory and data providers. Various third-party data suppliers are integrated within ADEX DMP – for instance Schober as a partner for offline information such as demographics. Further particulars are available at: www.theadex.com