Company Performance Metrics
That Fig Tree provides custom consumer research and insights services to help marketers address complex business and brand challenges. The company applies frameworks from anthropology, social psychology, cultural analysis, behavioral science, and neuroscience to understand the human drivers behind consumer decisions. Its work uses hybrid
methodologies such as self-narrated diaries, life-blogs, photo journeys, self-recorded videos, shopping trips, narrative interviews, choice-based techniques, focus groups, in-depth interviews, surveys, and ethnographies. That Fig Tree designs tailored research solutions for topics including innovation qualification, portfolio prioritization, pricing strategy, digital marketing evaluation, go-to-market assessment, and brand positioning. It supports clients across areas like behavior change, market entry, youth insights, brand rejuvenation, and communication development. The company positions its teams as thought partners who translate consumer understanding into practical recommendations for marketing and customer experience decisions.
