Company Performance Metrics
Tending Layers is a talent management and social strategy studio that supports independent digital creators and visual artists. The company focuses on cultivating sustainable, long-term growth and community development for its talent roster through strategic guidance and representation. It develops social strategy and audience mapping for consumer
brands, aligning them with creators whose work engages communities at the margins of contemporary culture. Tending Layers structures organic creator partnerships, helping brands reach new audiences through narrative-led storytelling and culturally informed content. The studio operates at the intersection of lifestyle, culture and identity, with particular attention to perspectives rooted in the Black diaspora and Caribbean heritage. Its services include managing creator collaborations, coordinating campaigns across social platforms and advising on how creators and brands can build durable, trust-based relationships.