Telephia is a provider of research on consumer usage data in the telecom and mobile media markets. Telephia’s portfolio of marketing and service quality information products helps mobile service operators, device manufacturers, infrastructure companies, and enterprises make better business decisions.
Mobile companies use Telephia information products to track their position in the mobile marketplace; optimize investment decisions; and drive adoption and usage of their services and products.
Telephia was acquired by Nielsen Mobile in June 2007.
Funding Rounds (1) - $38MUpdate
|Apr 28, 2010||Venture Beat - Attensity picks up Biz360 for enhanced social media monitoring|
|Mar 19, 2010||Venture Beat - Mobile analytics firm Motally hires Nielsen exec as CEO|
|Mar 18, 2010||TechCrunch - Motally Nabs Nielsen Exec John Forese To Lead Mobile Analytics Startup|
|Jan 25, 2010||Gigaom - Ground Truth Emerges From Stealth Mode to Shine Light on the Mobile Web|
|Jan 20, 2009||Venture Beat - Nielsen buys Telephia, for mobile phone traffic measurement service|
|Oct 14, 2008||Gigaom - Cellphones Will Measure Consumers Exposure To Ad Campaigns Across Platforms|
|May 30, 2008||Gigaom - ComScore Explains $44 Million Purchase Of M:Metrics: “This Puts Us Two Years Ahead”|
|May 29, 2008||Gigaom - Nielsen To Cover Users’ Profile Data Across 200 Mobile Sites|
San Francisco, CA