Company Performance Metrics
Marijan Brvar: Founder
Their product is Data Management & Marketing tool named wiTouch. It is a web application. They provide wiTouch service (both software and hardware) to enable their customers to create and deliver contextual information to the audience at physical locations.
wiTouch leverages Wi Fi protocol into marketing channel, and it displays as a branded
Wi Fi network on users' devices. When the location visitor connects to the “Brand” network, before granting the internet access, multi-page interactive content is delivered.
Their tool includes advanced functionalities for automatic campaigning and scheduling, and automatic content targeting.
They are able to serve many customers at the same location and time.
wiTouch creates new media space by leveraging user mobile devices as touchpoints. Combined with attractive location, brands get a high reach and engagement. Sharing this media space creates additional revenue streams for location owners, advertisers (companies), and them.
