Company Performance Metrics
Retail apps simply haven’t enjoyed the popularity they should have.
With shopping being one of the most common, day-to-day activities it is surprising that there are only a handful of successful apps – Amazon and eBay are the few success stories, and even their success isn’t rooted in recognisable retail brands.
Our analysis shows that there is a
complex picture of multiple factors that has influenced the take up of mobile technology in the retail sector, and therefore any solution that doesn’t resolve these factors is unlikely to succeed. Furthermore, this complexity means that even a well-resourced brand developing their own app is likely to struggle.
When asked about their motivation for downloading a retail, hospitality or Food and Beverage app, the most common is to access discounts or offers (49%).
The next reason is to complete a purchase they already had in mind (37%), whilst 34% said they only downloaded an app to get a specific reward.
