responsibly made garments and fair trade items as part of collections such as KAVOD Clothing. The business model directs store profits and designated giving toward supporting missionaries and mission organizations, including Youth With A Mission participants and related ministries. Customers can purchase products, donate directly through the site, or engage with featured missionary profiles and blog content that highlight the mission work being funded. Trutogs focuses its commercial activities on retail sales that generate ongoing financial support for Christian mission efforts.